IGTV Videos: Complete Guide To Evaluate Your Performance

You all know that social media is an effective way to communicate with the people, whether it’s private or professional. Day by day, its way of communication is changing. Social media is the perfect platform to advertise your product and services successfully. It helps to enrich your revenue streams. Instagram introduced a new feature called IGTV, which is also known as Instagram TV. It is the best stage to create a long-form video, which helps marketers promote their products creatively. If you are looking forward to improving your IGTV channel, evaluating your performance is crucial to rectify your mistakes. Moreover, through this, you can adjust your marketing strategies.  

Let us see a useful guide to monitor your performance on IGTV. 

IGTV is a complete video sharing platform; it provides plenty of business owners opportunities to market their outcomes. And for content creators who are looking forward to monetizing their content. IGTV is similar to other social media, so the metrics you are going to monitor are close to YouTube, Facebook. Analyzing all your content metrics will help you find what type of content will work for your channel. Have a look at the following metrics to measure your performance,


When people watch your video for more than three seconds, then that post will get a view. Views rate is essential to bring a new audience to your channel. Also, it will help you to get the audience’s attention. Moreover, you can consider Snaphappen IGTV views if you are looking forward to getting more exposure to your channel. The number of views you receive indicates that the total number of people engage with your content. For a short period, that is a couple of seconds. 


It is about the combination of the number of likes and comments you get for your video.

Audience Retention

It is one of the important statistics. Audience retention is nothing, but it indicates the percentage of the number of viewers who watched your video completely. 

Audience Retention Graph

Using this graph, you can discover exactly where people stop watching your video. This metric helps to optimize the content. 

How To Measure The Performance Of IGTV Video

You can directly get your IGTV analytics on Instagram. You need to open your video; you will see three dot icons next to the like, comment, and share buttons. Click that icon, next select the view insight option. You will direct to a new page; you can spot your views, likes, and comment counts for that particular video. 

Below these metrics, you can find, audience retention graph, which tells you the percentage of viewers who engaged with your video completely. 

With these metrics’ help, you can discover what type of content is liked by your audience. Once you get your topic or content that works for your audience, you can continue to create the same kind of content. 

Tips To Promote Your IGTV Videos

If you’re doing your marketing campaign, it’s not enough to focus on one particular media. Try to share your IGTV video on multiple platforms to maximize your visibility and reach. Every time when you post your IGTV video, you can use Instagram stories and live features to promote your IGTV content.

Final Thoughts  

Don’t think that creating IGTV channels and posting videos frequently is enough to succeed in this platform. You need to keep track of your IGTV analytics regularly; it will provide you informative data. Through this data, you can know what is working for you and not. So, this article will help you to know about IGTV insights. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

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