Ever since the emergence of Twitter, it serves as an amazing tool for sales, marketing and customer support. Twitter’s prominent role in helping messages get widespread shows the power of its influence. For instance, Esurance, an Insurance company received more than 160K retweets and millions of impressions on running a Twitter focussed campaign. The article explains some of the effective ways to increase Twitter exposure.
Remember the fundamentals
It is mandatory to use hashtags but adding more hashtags to your tweets can make it appear spammy. Tweets with more hashtags will not encourage more people to share the tweets.
Avoid using @mentions at the beginning of tweets as this suppresses the scope of visibility of your tweets to the owner of the handle and people who follow you mutually.
Small businesses particularly should not trumpet themselves because this may prevent your account from getting new followers. Behaving neutrally can preserve your decorum on the social platform.
Keep in mind that a twee can have only 140 characters which is more than enough to create perfect tweets. Don’t dump in too much information into a single tweet as well.
Tweeting quality content is more important than tweeting often to appear as a trusted profile both to the audience and your followers
Sharing thoughts of experts in industry, latest industry news and insights are things you must do to increase Twitter exposure.
Carry out a research on hashtags before starting to use them
Leverage Your Creativity
Videos upto 512MB can be uploaded and serve as a great source of engagement. It is not necessary for the videos to be more professional. Raw videos taken as such get more attention and views from users when uploaded. If you want to make your videos more popular twitter views cheap which can increase organic views for the post.
Using appropriate screenshots in the right context to your tweets can make your tweets appear extraordinary. Including such screenshots lays emphasis on the opinion that you convey to the audience. Graphs can be added to tweets to give a more professional look to your tweets. Original case studies of your brand campaigns can gather more viewers for your tweets who can become your followers.
Embed Tweets in blog posts
Customer testimonials can be included with blog posts or on the testimonials section in your website as a social proof. People who use wordpress also can embed the tweet by copying the URL of the tweet and pasting it in the desired place in the visual editor.
Twitter has all potentials to create interactions that boost exposure for your business. Posting attractive content and a strategic approach are the keys to get more exposure on Twitter.