Annually Instagram has grown, and in the year 2018, Instagram reached 1B, active monthly users. Through the years, there were a lot of changes(functional) in Instagram, and one of the updates was Instagram TV / IGTV, the video platform of Instagram. You will find out everything you need to know about the IGTV feature of Instagam in the below blog, like what Instagram Tv, how IGTV works, how one can use it for their business and brands, and how brands and businesses are using Instagram TV to promote themselves.
EVERYTHING YOU NEED TO KNOW ABOUT INSTAGRAM TV(IGTV)
HOW TO USE INSTAGRAM TV IN 2021
Various authors say that Instagram will heavily invest in IGTV this year, adding new functionalists and features to make it more popular. To become popular, get Instagram TV views for your content. The users of IGTV are permitted to create content that is enduring up to one hour, which lasts in their channel for laws until they manually delete them, which is Compared to Instagram Stories fifteen seconds limit and disappearing after twenty-four hours act.
BRANDS AND BUSINESS THAT ARE USING INSTAGRAM TV/ IGTV
National Geographic became one of the 1st media companies to air a vertical optimized, 48 minutes, the full show traditionally made for IGTV. with IGTV, you can make more series with IGTV, and that is what National Geographic did. National Geographic uses this social media channel to promote the lives of many species across the world and projects, with an account of 158M followers. A lot of other brands are also using the IGTV feature to promote their brands, business, and ideas like Puma, Nike, and H & M. Buy Instagram TV likes to make your brand and business successful, among other brands.
WHAT IS AN INSTAGRAM TV
Instagram TV is the latest way of making Television experiences and game-changer for YouTube and new mobile experiences by Instagram. Instagram TV starts playing as soon as you open the application, just like you turn on the Television, here videos are not restricted to 1 minute. The IGTV videos can be between fifteen minutes and ten minutes long. Verified accounts and larger accounts can upload long-form video content that must be uploaded from the desktop. Instagram provides you with videos based on its algorithm update and based on your interests. You can always discover more IGTV videos by just swiping up.
You can also send videos to your friends through DM (direct messages), comment, and like on the IGTV videos. Some basics of IGTV:
- Users can send videos to friends through Direct Messages, likes, or comments on videos.
- Automatically videos start to play when you open the IGTV application.
- Users can watch the IGTV video content from the standalone application or within the IG app.
Video content on IGTV can be anywhere from fifteen seconds to sixty minutes. But only the large and varied accounts can be able to upload full sixty minutes of video content, and all other users are only limited to ten minutes.
Videos are vertical and full screen. IGTV has three main categories, and they are Popular, Following, and For You.